Olga Martinov portfolio, Zoowise

ZooWise

Team

Chen Cohen

Instructor

Haim Agami

Timeline

3 m.

Providing the Zoo managers and the Zookeepers, the ability to give their best treatment for all animals.

Background

How the Zoo manage itself nowadays?

Managing a Zoo with multiple workers, and thousands of different animals, is a challenging task.

Based on the conducted interviews and surveys, we discovered that the Zoos use assistive applications to help manage all animals, but the current existing apps are outdated and non user-friendly. In addition, there is a lack of any app that can assist the Zoo workers at their shift, and allow for better communication between all officials.

We used ‘Safari Ramat Gan’ as a case study for our solution.

Research is based on Information gathering, interview with a Zoologist from The Safari, and through questionnaires sent to Zookeepers.

The currently used Zoo management
programs, with 'ZIMS' being the most used,
are mostly outdated.
‍

Lack of an overview of all animal states for the Zoo manager

Limited access for information passing between all Zoo members

The lack of understandable display for animal data, is causing crucial insights to be missed

Providing the zoo management and the zookeepers, the ability to give their best treatment for all animals.

Smart overview
for the Zoo manager

Final product

Simple understanding of the health status of all animals, and assisting in concluding important insight trends, with the option for creating trackable missions.

understanding over all of the animal’s state for the manager

Top-view map of all
animal's states

understanding over all of the animal’s state for the manager

Expanded insight
‍for selected Zoo area

Creating a new mission,
from auto made templates

Providing the zoo management and the zookeepers, the ability to give their best treatment for all animals.

The Zookeeper's
guiding assistant

Final product

An assistant witch helps the Zookeepers with their daily missions in terms of how and when to do them. It also assists with easily created reports about any animal's aspects.

Better viewd tilted (tilted phone icon)

Today's schedule

Smart reports

How did we come up
with our solution?

Strategy & Systems
for the Zookeeper & the Manager

Manager's dashboard

We decided to curate the extensive data as a drill down navigation structure, Starting from the most general information to diving into specific areas.
The app not only displays statistics, but also translates it as data patterns for suggesting beneficial conclusions.

Zookeeper's app

There are no existing apps in the market for Zookeepers. We chose to display in a familiar, daily calendar format that displays the daily missions.
With that, we made sure that each task would be broken down into smaller tasks, in order to achieve better concentration, and encourage motivation by ticking off the boxes upon completion.

Process
+ Research drafts

Week 1-3

Week 3-5

Week 6-12

Research

Empathizing

Design

ZIMS
Is one of the most used apps
to manage Zoos around the world.

ZooWise

New solution

All Provided

ZIMS 360

Most used

Data tracking

Intuitive interface

insight overview

Task tracking

Communication

Mobile app support

Competitors comparison

Based on the Zookeeper's and the Zoologist's interviews, we discovered that the most known and used app - 'ZIMS', provides a solution for zoo management, and data tracking. The existing interface is mostly outdated in design practices, leading to the non-intuitive interface, and missing the opportunities to accommodate additional needs solutions for both the manager's and the Zookeeper's sides.

Understanding the
structure of 'Safari Ramat Gan'

Zoo Structure

'Safari Ramat Gan' was used as a case study for the project. It was important to understand the hierarchy structure of the zoo management, and the arrangement of all enclosures in the Zoo.
These structures will allow us to build a correct relation structure in the final applications.

Emphasizing

Based on the Zookeeper's and the Zoologist's interviews, We created personas, user journeys, and flows, in order to familiarize ourselves with the daily life at the zoo and get a peak at both the manager's and Zookeeper's points of view.

Getting to know the people who operate the Zoo from both sides.

Zoo Manager's Day

Attending the office to check on animal reports.

Creating new missions according to existing reports on animals.

Requesting updates on current animals missions and their health.

Zoo Keeper's Day

Arriving for a brief meeting, what are the latest news and what are the missions for today.

Completing recurrent tasks. Cleaning enclosures, feeding animals.

Passing any report of unusual behavior for the animals.

The Manager

The Zookeeper

Goals

Maintaining the ideal animal’s health

Zoo management, mission tracking

Zoo planning

Complete daily animal treatments

Animal reports

Tours for Zoo visitors

Products in use

Whatzzup

Gmail

Communication

Excel

Zims

Management
& Data Tracking

communication

Phone notes

Productivity

How can we?

Help the Zoo manager to get an overall understanding of the animal’s state, and track the treatment's progress, from the office desk.

Flow
Manager

Entering the top-level overview of the Zoo's animals.

Reviewing different areas in the Zoo, in terms of high-level statistics.

Diving deep into recognized problematic enclosure area.

Creating a new mission plan for treating the problem.

How can we?

Help the Zookeeper to be on top of the daily tasks, and report any abnormalities, from the animal’s enclosures.

Flow
Zookeeper

Begin the day by reviewing the daily missions.

Completing missions with the accommodation of the app.

Creating a new report about abnormal behavior.

Receiving updates about the report.

Ver. 1/3

Challenge of Information overload, and confusing navigation

Ver. 2/3

Statistics display does not allow for quick insight conclusion

Ver. 3/3

Statistics are clear, but too dominant in the space taken

Ver. 1/3

Figuring out a daily path display, showing vital information for the Zookeeper

Ver. 2/3

Concluding the integration of the map in the daily mission display may not be needed

Ver. 3/3

Thinking about how can we make the missions more engaging

UI Design

Simple & friendly

Based on our conducted research, we emphasized the importance of a modern, bright, and friendly UI, inspired by leading management apps.
The final design blends best practices with custom visual elements tailored specifically to the needs of the Zookeepers and the Managers.

One of these aspects makes for a custom icon system created to facilitate quick information consumption, to reduce cognitive load.

Manager's dashboard

For the Manager,
we implemented a three-color statistics theme to convey animal status efficiently across various data displays, including tags, charts, and background colors when filters are applied.

To ensure these three status colors remain central and easily recognizable, the interface avoids colorful UI choices.

Green

Positieve state, indicating healthy animals.

Orange

A borderline state, not ideal but not critical.

Red

An urgent issue that requires immediate attention.

Zookeeper's app

For the Zookeeper,
there is a dominant green color, symbolizing nature. Subtle design details, like leaf shadow illustrations in the break-time blocks, enriches the nature's atmosphere in the app.

Animal photos are included to help Zookeepers quickly identify the species they need to report on, while photos of work colleagues are displayed within mission blocks to foster team awareness and collaboration.